the happy blog
Hope is a Phone Number - A conversation with the folks at NAMI HelpLine
Sometimes the most powerful lifeline is just a phone number. In this post, we share why connecting people to mental-health resources matters so much to us at happy®, and how...
read more...
A Conversation About Building Brands That Actually Matter
Great coffee starts with people. So do great brands. Craig Dubitsky sits down to talk creativity, optimism, and why the best ideas usually begin by noticing what’s missing.
read more...
baked with love: happy raspberry coffee cinnamon rolls
Valentine’s Day doesn’t have to mean reservations, prix-fixe menus, or dressing up. Sometimes the most meaningful way to show love is right at home — something warm in the oven...
read more...
Discover the Magic of Maracaturra Microlot Coffee - Meet Little Victories
By Michael, your resident Q‑Grader If you know me, you know that I’m always chasing those little victories—those rare coffees that make you stop, smile and rethink what’s possible in...
read more...
Coffee Spiced Chili Recipe | Cozy, Bold & Perfect for Game Day
Our first 3 recipes (happy hamburger, happy ice cream sandies, and happy rubbed wings) were such a hit that we reached back out to @chefsarahmick to whip up a few...
read more...
uplifting the women at the heart of happy coffee
uplifting the women at the heart of happy coffee An update on our Women’s Group project with female coffee farmers in Colombia. At happy®, we know great coffee is about...
read more...
article link: Food & Beverage January 2026 - Robert Downey Jr & Craig Dubitsky Cover Story
We usually prefer to let our beans do the talking, but it's tough not to get excited when we see both Craig and Robert on the cover of Food &...
read more...
a million+ cups of coffee for educators
Educating the next generation takes a whole lot of talent, energy, and patience. As the first half of the school year wraps up, we’re fueling faculty lounges and the superheroes...
read more...
fueling connection at hello sunshine’s shine away
Last weekend, we had the joy of keeping 1,800 women caffeinated (and happy!) each day at Shine Away, the women’s conference from Reese Witherspoon’s hello sunshine - held right on the...
read more...
happy® coffee chicken wings recipe
Game day, BBQ night, Tuesday dinner — wings are always a crowd-pleaser. Add a happy coffee spice rub and suddenly they’re unforgettable: smoky, spicy, crispy, and infused with coffee’s rich...
read more...
happy® ice cream sandwich recipe
What’s better than coffee? Coffee and dessert. These Coffee Ice Cream Sandwiches combine creamy, homemade coffee ice cream with a crunchy cookie crust. They’re part nostalgic summer treat, part grown-up...
read more...
Rolling Stone Article: a Whole New Kind of Collaboration
Two Hollywood superheroes are teaming up to bring a little happiness to the food and beverage space. Spider-Man star Tom Holland and Iron Man’s Robert Downey Jr. have dropped a capsule collection of products inspired by...
read more...
happy® coffee crusted hamburger recipe
Juicy, smoky, savory, and a little unexpected — this coffee-crusted burger is a mash-up of comfort and culinary adventure. With a rich rub made from happy® ground coffee, each bite is...
read more...
People Article: Tom Holland and Robert Downey Jr. Join Forces
Tom Holland and Robert Downey Jr. Join Forces for a Coffee-and-Beer Collab That’s All About Friendship The longtime friends blend their beverage brands, Bero Coffee Draught and Happy Eternal Hoptimist...
read more...
Happy Camper Tour - Part 2
part 2 of our happy camper tour. Whitney takes the happy camper and lots of happy coffee from the VCU campus up through NYC and on to the Hampton's to...
read more...
Happy Camper Tour - Part 1
This summer, we took our freshly minted happy camper on tour to share our seriously delicious™ coffee, and have some seriously amazing conversations with people from coast to coast. This...
read more...
from Colombia to your cup
Every one of our products includes coffee grown in the mountains of Colombia — by people who’ve dedicated their lives to coffee, their communities, and a better future. In our...
read more...
15 ways to reuse your happy® cube
Our happy® cube packaging isn’t just designed to brighten your countertop and keep our coffee fresh—it’s also 100% curbside recyclable AND super fun to reuse. Whether you’re into upcycling, reducing...
read more...
sourcing happy® - Colombia
Team happy® is buzzing after an unforgettable trip to Colombia, where we source a lot of our coffee. Every happy product contains coffee from Colombia, and some of our favorites...
read more...
our cold brew won a Self Pantry Award for 2025
the editors over at Self created the Pantry Awards where they tested a massive range of drinks to find the very best. check out the link below to see...
read more...
happy® coffee at NAMI Walks 2025
happy® was proud to join the movement by donating more than 1,400 cases of our ready-to-drink cold brew & lattes to NAMIWalks events in over 35 communities nationwide this spring....
read more...
NAMI Gala & the Heart of Innovation Award
What happens when you mix purpose, partnership, and a really good cup of coffee? Something surreal like this: Robert Downey Jr. and I were honored with the NAMI Heart of...
read more...
Tate's Cookie & Happy® Coffee Review from Sporked.com
from Sporked.com We’ve got three products to review today: a canned latte from Happy, a ground coffee from Happy, and a new cookie from Tate’s. All three of these are exclusive...
read more...
brewing the perfect pot of coffee using a Percolator
Drip coffee makers utilize a single cycle for brewing coffee; one pass of hot water flows through the grinds, and coffee’s ready. Percolators utilize several cycles to create a finished...
read more...
an important mental health post(er)
What do you do if someone’s choking? Easy—you check that poster near the kitchen. But what if someone’s struggling with their mental health? The signs are subtler, and the next...
read more...
happy® at the World Happiness Summit®
When we heard there was a conference all about happiness featuring experts like Dr. Arthur Brooks and Dr. Laurie Santos, we had to get involved. happy® was proud to sponsor...
read more...
Brewing the perfect cup of coffee with Chemex
What is pour-over coffee? The name is kinda’ self descriptive and very simple– all you need is a dripper, a filter, happy® coffee and some hot water! A dripper is...
read more...
brewing coffee the French Press method
A French press is a manual coffee pot in which coffee grinds and hot water are added to create a slurry, which steeps in the pot for several minutes. The...
read more...
International Women's Day: female farmers' project
Female coffee farmers. Yup, we said it. (Well, at least, that’s how we see it.) Did you know that women lead 20-30% of the world’s coffee farms? Pretty amazing, right?...
read more...
what coffee brands work best for an espresso machine?
A wonderful article by Mary K. Cahill over at the Takeout where she tests out 10 different coffee brands to find out which one works best on an espresso machine....
read more...
PureWow: article - Cold Brew vs Iced Coffee
What Is Cold Brew? The first thing you should know about cold brew is implied in the name: There’s no hot water involved. Instead, you’re using steeping coarsely ground coffee in room...
read more...
how to make a perfect cup of coffee: from our coffee q-grader
At happy®, we believe every sip should be a little moment of bliss. We admit it, we think coffee is pure magic…and if you’re reading this, we’re guessing you feel...
read more...
giving tuesday - we’re donating 100% of revenue from sales of any product at happyproducts.com
we’re donating 100% of revenue from sales of any product at happyproducts.com for giving Tuesday - * That’s right, revenue - not profits or proceeds. Every penny you spend on...
read more...
our medium roast won a Good Housekeeping award
Medium Roast Coffee: LAB RESULTS: Many testers tasted notes of berry, citrus and fruit. One of our expert coffee tasters described the coffee as “very fruity, acidic and bright” and added,...
read more...
WSJ Article link: Welcome to 'Chaos Packaging'
Companies are selling sunscreen in whipped-cream cans, water in tallboys better known for beer and tampons in ice-cream tubs as surprising packaging becomes a sharper tool for marketers. .... Even...
read more...
world mental health day
...today is special. Today, 10/10, is World Mental Health Day and it falls during National Mental Illness Awareness Week. Every year since 1990 (the grunge & flannel era) a coalition of individuals, organizations, and companies turn up the volume on the mental health conversation during the first full week of October. World Mental Health Day 2024 is focused on “My Mental Health at Work.” happy® is all in on marking this important day, alongside our everyday commitment to mental health - for our products, for our partners, and for our people.
read more...
working at happy® and the importance of our partnership with NAMI
October 10th is World Mental Health Day, and we asked our team to reflect on two key elements of their roles at happy®: how does your work here at happy support your...
read more...
the happy® fam takes Lincoln Center
The happy fam just can’t get enough time together. Last week, team happy® trooped into Manhattan from the far reaches of Jersey, Long Island, and Brooklyn. Ricky, our happy RTD sales guy, even flew in from California! Why, you ask? To catch one of our two favorite co-founders, Mr. Robert Downey Jr., in his Broadway debut as the titular McNeal at Lincoln Center.
read more...
The Courageous Podcast: Craig Dubitsky + Ryan Berman
Craig shares with Ryan how he made the pivotal decision to focus solely on his mission and cut out the other noise in his entrepreneurial mind.
read more...
Inc Article link: The Way I Work - Craig Dubitsky Keeps a Guitar by His Side...
The serial entrepreneur turns to music to connect with his employees and find calm amid chaos. Craig Dubitsky does not run out of ideas. He's made a career out of innovating consumer...
read more...
Forbes Article: Happy Happy Coffee, Co-Founded By Robert Downey Jr., Brews Up Retail Success
The lightning bolt moment for the serial entrepreneur came from his visits to the store to purchase coffee. "Walking the aisles, I saw many brands that did not sing. They...
read more...
Branding and Entrepreneurship - Link to Branders Magazine Podcast/Videocast
Is it a podcast if its on video? Check out this "Talking with Branders" podcast episode with our happy® co-founder Craig Dubitsky. Listen to (or watch) Craig and Steven Picanza, host...
read more...
Consumer Goods Tech Interview - How Happy Products is Marrying Magic with Rigor
Co-founded by CPG marketing and startup veteran Craig Dubitsky, Happy’s coffee products are now available through more than 10,000 retail stores, Amazon, Target and Walmart dot-coms, and its own direct-to-consumer...
read more...
Let's do this again!
Coming back to work with Craig Dubitsky for a second start up venture was a no-brainer for me. Craig and I share a lot of the same motivators. For one,...
read more...
are traditional coffee bags recyclable?
A quick chat with Aaron our happy® supply chain fellow. We’ve received some great questions from a few coffee lovers out there across the world wide interwebs, so we’re...
read more...
Esquire Article: Robert Downey Jr. Doesn’t See Things the Way You Do
The chef serves us cups of medium-roast Happy coffee. Downey sips it. “Goddammit, this one’s good,” he says of the coffee he helped create. “Fucking two years of development. It’s...
read more...
People Article: Robert Downey Jr. Pulls the Ultimate Style Flex
The Oppenheimer star, 58, had much to celebrate on Sunday, after taking home the Academy Award for Best Supporting Actor in the Christopher Nolan film, which also scored Best Picture later in the night. And it looks like...
read more...
Fast Company Article: Why Robert and Craig Dubitsky are giving away
The founders of Happy, a coffee company which launched last month, are donating an equity stake to NAMI, a mental health nonprofit. Here’s how—and why—they did it.
read more...
Nosh Article: Get ‘Happy’: Meet Marvel Star Robert Downey, Jr.’s New Coffee Brand
In his first foray into food and beverage, CPG industry veteran Craig Dubitsky is seeking to pair a philanthropic mission and unique business structure with the clout of a recognizable...
read more...
Food Dive Article: Robert Downey Jr and CPG exec enter $28B coffee category with Happy
Actor Robert Downey Jr. and Craig Dubitsky — the founder of Eos and Hello consumer products — are entering the coffee category with a new beverage company called Happy. Happy is...
read more...